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MHP Blog

URL: http://www.mhpc.com/blog

Feed: http://www.mhpc.com/feed/

Type: Think Tank / Academic / Federation

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Latest posts
Oxi: waking up to a disaster NEW
MHP Blog 1 Day, 7 Hours, 56 Minutes ago
The past weeks were at best a farce in European politics, culminating in yesterday’s rather abstruse referendum. Worse though, the Greeks have spoken: Oxi. No. Might this mean the floodgates of hell will open upon the Hellenic State? Are we on...
Next week’s Budget: A nice headache to have NEW
MHP Blog 4 Days, 2 Hours, 21 Minutes ago
It’s the first Budget of the newly instated parliament next week. And with Britain’s deficit still at around 5 per cent of GDP, there remains considerably more to do. Fortunately for the Tories the last election wasn’t about work to...
Greece frightening NEW
MHP Blog 4 Days, 4 Hours, 45 Minutes ago
My colleague, Christian, jotted down his views this week on the latest round in the slugfest between EU leaders and the Greek government. You can read those thoughts here. I’ve tried to keep mine relatively short – having written a disser...
Effective communicators put on the light at the end of the tunnel NEW
MHP Blog 5 Days, 33 Minutes ago
It’s been a sombre period, both in this country, in Europe, in the Middle East, in North Africa and in the US. President Obama probably caught the mood best when last week he gave one of the most effective and effecting speeches of his presiden...
What makes effective communications? NEW
MHP Blog 5 Days, 2 Hours, 14 Minutes ago
In a couple of weeks’ time we will be launching the second annual MHP Effective Communications Index.  At an event today hosted by our polling partner Populus we have been talking about some of the findings that will be set out in the Inde...
Contrarian view. Greece’s future summarised in 72 words NEW
MHP Blog 5 Days, 6 Hours, 44 Minutes ago
Opinions are opinions because there are plenty, and usually clash. So today is my turn to talk about a Greek tragedy, which will be followed up later this week with the opinion of my esteemed colleague James Morgan. I have no idea as to his views, an...
True Integration NEW
MHP Blog 2 Weeks, 5 Hours, 39 Minutes ago
All of us working in business today are very well aware that successful organisations are invariably those which communicate effectively with all of their stakeholders, particularly their funders, regulators, staff, suppliers and above all customers.
What is on the critical list in healthcare communications? NEW
MHP Blog 2 Weeks, 8 Hours, 9 Minutes ago
Enduring cost and system pressures within the NHS, the widening integration agenda, continuing political uncertainty, increasing regulation and transparency, and emerging powers at the local health economy level, are some of the key issues which will...
Reinvigorating National Blood Week NEW
MHP Blog 2 Weeks, 3 Days, 8 Hours, 29 Minutes ago
NHSBT needed to reinvigorate National Blood Week and urgently address the 40% drop in donors in the UK over the last decade. Our campaign #MissingType was based on the simple insight that most people don’t know their blood group – made up...
Building brand engagement NEW
MHP Blog 2 Weeks, 6 Days, 6 Hours, 10 Minutes ago
American Express wanted to inspire and engage people in line with its ‘Realise the Potential’ brand platform. Our campaign #MySecretCity was designed to re-inspire people with their cities, including the first real-time Twitter photograph...
Creating THE PR campaign of the year NEW
MHP Blog 2 Weeks, 6 Days, 6 Hours, 15 Minutes ago
We were briefed to drive awareness for GAME as a Christmas shopping destination. Our resulting festive feast in a tin for gamers became a viral sensation as one of the most viewed and shared stories of 2013. Prompting wall to wall coverage, it helped...
Spreading the word about milk NEW
MHP Blog 2 Weeks, 6 Days, 6 Hours, 16 Minutes ago
As the number one farmer-owned dairy company in the UK, but with a relatively new corporate brand, Arla Foods sought to work with an agency that could support its integrated corporate communication programme across a wide range of influencers. This i...
Changing the weather on nuclear energy NEW
MHP Blog 2 Weeks, 6 Days, 6 Hours, 18 Minutes ago
MHP supported EDF Energy in transforming opinions on nuclear energy, and positioning nuclear power as a central part of the solution to the various energy challenges facing the UK – not just security of supply and price, but also decarbonisatio...
Launching the Current Account Switch Service NEW
MHP Blog 2 Weeks, 6 Days, 6 Hours, 20 Minutes ago
MHP worked as a part of a broader Engine team to build both awareness and confidence in the Current Account Switch Service. Following our work, CASS smashed its initial 40% awareness target agreed with Her Majesty’s Treasury and hit 60% in unpr...
Launching a biotechnology campus NEW
MHP Blog 2 Weeks, 6 Days, 6 Hours, 21 Minutes ago
MHP Health Global worked closely to design a unique vision and brand identity for Campus Biotech;  a bespoke biotechnology campus and incubator in the heart of Geneva. Working closely with key project stakeholders including EPFL, the University...
Profiling a killer – state of the nations NEW
MHP Blog 2 Weeks, 6 Days, 6 Hours, 24 Minutes ago
Despite lung cancer being one of the UK’s biggest cancer killers, efforts to raise its profile are often heavily England focused, leading to ongoing poor outcomes and a lack of impetus for change. MHP spearheaded an integrated policy and media...
Driving awareness and changing perceptions NEW
MHP Blog 2 Weeks, 6 Days, 6 Hours, 25 Minutes ago
Our objective was to present apprenticeships, alongside university, as a viable way to enter the jobs market. Our campaign secured coverage with a combined reach of over 332 million, alongside our Pinterest ‘selfie’ map. The campaign webs...
A high profile re-positioning programme NEW
MHP Blog 2 Weeks, 6 Days, 6 Hours, 27 Minutes ago
MHP was challenged to re-position Berenberg’s media reputation from a German private bank to an analyst powerhouse and investment banking player in the City. A detailed and highly targeted programme of media relations has been deployed, includi...
Grexit? Honi soit qui mal y pense! NEW
MHP Blog 2 Months, 4 Weeks, 8 Hours, 36 Minutes ago
At the end of January, just as Greece’s new government was elected, I wrote on the fear of a ‘Grexit’ …Continue reading »...
Why the election manifestos matter NEW
MHP Blog 2 Months, 4 Weeks, 1 Day, 5 Hours, 59 Minutes ago
Get ready for a familiar ritual in the election campaign: the publication of the parties’ election manifestos. It’s tempting to …Continue reading »...