Latest posts
Europa.eu – Accessibility, SEO and other thoughts…
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Just as for curiosity, I checked the level of indexation on Google.com of Europa.eu, the official web portal of the European Union. Yep, I took this bad habit being a multilingual SEO consultant based in Brussels. The fact that I also worked at...
Don’t be evil? Video mocking Google’s views on privacy
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A nice video parodying Google’s policy regarding its views on privacy. The video is starring Eric Schmidt, the CEO of Google. As a background information, remember that when he was asked during an interview for on CNBC’s about whether Int...
Heishman Flillard, the cutting-edge PR 2.0 Agency
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Are you looking for SMM (Social Media Marketing) services? Don’t waste your time anymore ask Heishman Flillard for a pitch! Founded in 1967 by Hervé Flillard and Ronaldo Heishman, Heishman Flillard is “a strategic global independent mark...
Web Audit by Matt Cutts: Is your website SEO-friendly?
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On my precedent article, I insisted on the importance of integrating SEO (Search Engine Optimization) in your online communication. In particular, it was intended to EU bloggers which are great into writing great articles but genuinely ignore the bas...
Using SEO to Optimize your Online Communications
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In my previous article, I questioned – a bit harshly – the current outreach of EU blogs. It triggers quite a few comments as expected. Though a friend of mine, Cédric, said that I was right in some of my statements, he also argued that I...
Web 2.0 EU Bullshit Generator
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Some EU bloggers, from time to time, tend to promote the use of Web 2.0 tools – social media – to develop a so-called European online public space. Actually, they are easily recognizable for using that kind of expressions which I extracte...
Matt Cutts at Google Belgium
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Today, Friday 28 May 28, I participated at a TechTalk organized by Google Belgium featuring Matt Cutts. I must confess that I was very excited. And I was not the only one. Stuart - the current Blogactiv.eu Director, as well as other Brussels’...
Search Engine Optimize your Online Press Releases
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An important component of the online communication of European stakeholders remains after all press releases. Indeed, online press releases offer the advantages to reach a wider audience online while cutting definitely diffusion costs. However, how d...
Do European actors understand the importance of online visibility?
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Doing SEO in Brussels, in the small world of European affairs, I have always been wondering if European actors really understand the importance of developing a strong visibility on the Internet. And, as far as I am concerned, a well-thought eMarketin...
One Day at DG COMM – A nice Video Clip
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Have you ever wondered what it feels to work at the European Commission in the field of communication? Informing EU citizens about the European Commission’s initiatives activities and keeping abreast of public opinion in Europe are the twofold...
EurActiv.com’s revamping and SEO (Search Engine Optimization)
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After one month of holidays, I just got back into the European affairs today. First thing in the morning, I checked EurActiv.com to read the latest articles and analysis about my favourite theme: ICT. And, oh, surprise, I saw that the web portal...
Europa.eu, a Video Presentation
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A video presentation of Europa, the official inter-institutional and multilingual web portal of the EU institutions which has been recently revamped (21 September 2009). A short video presentation Below is a small video presentation of Europa.eu made...
Revamping Europa, the official web portal of the EU institutions
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Europa, the official inter-institutional and multilingual web portal of the EU institutions has been revamped today (21 September 2009) with the objective of making it “easier to find what you’re looking for on the EU site’s main pages –...
About The European Parliament Online Campaign
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How did the European Parliament promote online the 2009 European Elections? In which ways, the strategic use of social media helped to raise awareness about this major issue? Context The turnout of the European Parliament Elections has been falling s...
Ideas on Europe - When Academics goes Blogging!
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I recently stumbled upon an article of the excellent blog Kosmopolito and discover Ideas on Europe, a new EU blog platform entirely dedicated to academics! Here are my thoughts about this new interesting project. Description Ideas on Europe, a new...
The European Commission is going Web 2.0
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As already stated by Mathew Lowry on his blog, the European Commission has been dipping its toes into the Web 2.0 and trying out a new innovative way to reach out the European citizens online. After the successful experience of the European Parliamen...
Libertas’ viral marketing campaign
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I have just stumbled on article of the French newspaper Le Figaro titled “Le marketing viral des souverainistes sur la Toile“. The journalist, Samuel Laurent, analyzes the different means by which Libertas spread efficiently its messag...
BloggingPortal.eu, a new collaborative EU blog platform
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This is just a short analysis about BloggingPortal.eu, “the new place to read EU blogs and keep yourself updated on the EU blogosphere” (Kosmopolito). I know there’s been already quite a buzz a few days ago about the launch of this new coll...
Creation of a Netvibe Universe dedicated to EU Jobs
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Here is a short article to mention the creation of a Netvibe Universe dedicated to EU Jobs. Nicely designed, this Netvibes Universe allows you to browse at a glance internships and jobs from the main jobsites. This very practical new tool offers als...
EUDebate2009.eu - Café Babel’s Project for the upcoming European Parliament elections 2009
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Though not being offically launched, I would like to talk about a promising European web project run by Café Babel, EUDebate2009.eu. Café Babel - the leading multilingual EU media among the “students and young professionals” (18-35 year...
