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Sometimes it’s ok to talk tactics before strategy
Steffen Moller 3 Years, 5 Months, 3 Days, 6 Hours, 3 Minutes ago
Every communicator shudders at the mere mention of tactic-centricity. To the seasoned professional, there is no worse sin that deciding on a channel for delivering communications before developing a strategy for it. I agree wholeheartedly, in princip...